I’m very excited to share with you that art in hair was one of the 1st in Canada to use and discuss iNOA in the salon.

iNOA is an amazing new hair colour line everyone will want. Until now colour has been developed the same way: First there was classic hair colour… classic ammonia and oxidant technology, now iNOA has been discovered after years of research. The L’oreal Professional hair colour of the future: 100 years after the invention of modern hair colour, L’oreal creates hair colour of the future, leaving hair softer, shiny and silky.

Recently, L’oreal  Professional debuted, iNOA, named for INNOVATION NO AMMONIA, an ammonia-free professional hair colourant. Described by the brand as “REVOLUTIONARY”, (and therefore free from the ammonia-induced effects like a burning, itchy scalp) but also lifts colour up to three shades, covers grey, and has true-to-tone results. By replacing ammonia with monoethanolamine, which typically has failed to cover grey or lighten hair as much as traditional ammonia-laden products, by adding an oil-based gel and a cream developer, iONA’s creators have finally, after years of research, developed a formula that delivers optimum results sans ammonia.

Breakthrough Technology: ODS (oil delivery system). Oil maximises the efficiency of the hair coloration system by maintaining true colour from the moment you would wash the colour off at the basin.